Sunday, June 23, 2013

South Moon Under Grand Opening in The Promenade, Marlton, NJ

I love the Promenade Shopping Center in Marlton, NJ, so when I got a press invite to South Moon Under's grand opening there I jumped at it! 
What began as a small surf shack in the summer of 1968 has since evolved into a sophisticated, upscale clothing retailer with 18 stores in Virginia, DC, MD, PA, NJ, NY. Still privately owned, South Moon Under offers a unique mix of fashions while remaining true to its laid back and free spirited mindset instilled in the founding store over forty years ago. 

Their mission is to inspire self expression through the art of fashion. By providing an ever-evolving, carefully hand picked collection of fashion presented in a fun, comfortable, high-service environment we give our customers the opportunity to experience the excitement of successfully and confidently expressing their individual style.

When I went to the opening I almost felt like I was in a trendy New York shop. To attraction attention for the event, which by the way, a portion of the proceeds benefited Alex's Lemonade Stand (kuddos to them!) they had a DJ playing today's tunes and models dancing up on platforms. They got changed every so often and I really enjoyed seeing how the store associates dressed and accessorized them. 

We were also treated to fancy cupcakes and spiked lemonade served on silver platters by well dressed butlers while we perused the store. I could have bought an entire closet of things!
Like this adorable red, white and blue casual dress. How cute is this for the 4th of July?
And speaking of American heritage I saw some things in the store labeled that were made here in the Good 'Old USA. That made me proud!
Love the top! And the neat organization found throughout the store. No messes here!
This Chevron purse would go with just about my entire wardrobe. And I didn't think it was all the bad at $29.95.
And the jewelry was divine! I spent a good part of my time at the store browsing these cases. Isn't this statement necklace awesome?
And what about this cute yellow one? 
In between I took a break (I mean browsing can really wear a girl out right?!) to get my nails done. They used awesome nail polish by Butter London. The pale summer palette they have out right now is gorgeous. I choose a melon color that coincidentally matched my dress. That is SO me!
I found a lot of really adorable things that would make gifts like these wipes...The packaging is much cooler than the toddler wipes in my purse. LOL!
This miniemergency kit was cute too! It contains everything a gal might need if she's out and about and has a little fashion snafu. 

South Moon Under can be found at: 
The Promenade at Sagemore
C-4 500 Route 73 South
Marlton, NJ 08053 

Not close to a South Moon Under location? That's ok - you can shop online at South Moon Under or connect with them on Facebook.

Even if you didn't make it to South Moon Under on the night of their grand opening you can still help Alex's Lemonade Stand. Learn how to get involved at Alex's Lemonade Stand Foundation.

Disclaimer: I received a free gift for attending this event, however, I did not receive any monetary compensation. All opinions are honest and my own.



  1. I've always wanted to visit South Moon Under, looks awesome!

  2. Yes Carrie! It was! It was a fun experience! Check it out when you have time.

  3. the yellow necklace is super cute!